Working collaboratively with you, we strategize on how to maximize the extraordinary power of live communication. Key strategic elements include:
- Thematic Through-Line
THEMATIC THROUGH-LINE takes the attendees on a transformational journey. We create a total “branded” environment to reinforce your message and deliver your meeting objectives. Sometimes our clients come to us with a theme, other times they look to HGP for inspiration. Either way, we’ll find innovative and impactful ways to bring the theme to life.
- Creative ‘Hook’
CREATIVE ‘HOOK’ forwards the meeting’s objective. Much like a novelist or playwright, we use that hook to build an arc to enhance audience understanding, appreciation and retention of the message. We’ll realize the creative hook by using multiple resources including scripting, live performance (professionals and/or audience participation), video, design elements, and music.
- Take-Away
TAKE-AWAY In addition to whatever knowledge needs to be imparted to attendees, what feeling do you want them to take away? This may in fact be the core objective of the meeting, whether or not it has ever been overtly stated. We’ll work with you to evoke the desired emotional response.
- Rhythm
RHYTHM Understanding where and how to build momentum is key. We carefully plan the meeting’s pacing, timing and dynamics. Today’s audiences have notoriously short attention spans – we’ll work with you to surmount that challenge.
- Alternative Presentation Formats
ALTERNATIVE PRESENTATION FORMATS are an antidote to “talking heads at the lectern” syndrome, and a great solution for the executive presenter who may be the smartest guy in the room but not the most confident speaker. We’ve had great success in providing more engaging and memorable experiences for audiences, leading to enthusiastic reception and greater retention of information.